We're tracking things that matter.

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mixpanel.track("challenge_accepted")

Discover the full narrative of how your users behave.

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Create clean
—ready to use—data.

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Google Tag Manager
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The most used tag manager system on Earth.
Mixpanel
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Mixpanel allow you analyze your product with simple, interactive reports.
Amplitude
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Amplitude allow you analyze your product with simple, interactive reports.
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dataLayer.push(event: 'challenge_completed',
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DiffTime: '3h 32min',
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user_id: 4041968,
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CurrentPoints: 450,
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PointsAdded: 50
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}
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mixpanel.track('challenge_completed',
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{'DiffTime': '3h 20 min',
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'currentPoints': 450,
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'pointsAdded': 50})
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var event = "challenge_completed"
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var eventProperties = {
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"DiffTime": '3h 20 min',
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"currentPoints": 450,
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"pointsAdded": 50});
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amplitude.getInstance().logEvent(event, eventProperties)

“I have no data yet. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”

Brian Lewis
Head of Development, petsplay.io
DATA WITH CONTEXT

Track based on verticals,
not screens

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Verticals

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Onboarding Flow
Find out the bottleneck in your onboarding process
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Product
Use data to key how to create a scalable solution to your users
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Checkout
Find out in which steps you can improve your conversion rate.
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Retention
Find out the key actions that retain users and new ways to improve the product.
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Examples

Here's an example.

Event Name: P0_Home_startBooking
Text: Pedir sesión
H1: Tu fisio a domicilio
H2: Es el momento de probar la fisioterapia en casa

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DeLIVERABLES

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Tracking Review For digital and non digital businesses

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Event Diagnosis
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Event Glossary

Tracking Plan For digital and non digital businesses

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Custom Dimensions Quality
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Events based on key vertical
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OTHER SERVICES

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Product Analytics
Understand your users
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Experimentation
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